SEO keywords play a pivotal role in boosting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that users enter into search engines when they are seeking a unique service, product or information. SEO heavily depends on the use of these keywords to rank websites.

The essence behind SEO keywords lies in their ability to link what users are searching for to the content that is available on your website. Strategically using these keywords will help lure the right audience and boost the likelihood of sales.

Having established the definition of an SEO keyword, let's look at methods for efficiently using keywords. Optimizing the use of keywords demands a balance. You'll want to include relevant keywords to appeal to search algorithms but without overloading your content with them.

One way is to place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. You should also think about using keywords in the metadata and headings of your website, as these are areas where search engines often look.

It's also essential to choose keywords that correlate with your target market. It means understanding how they communicate, their internet search habits and their wants.

To conclude, a well-chosen more info SEO keyword can act as a bridge between the user's query and your online content. It's a crucial tool in achieving success in the aggressive world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.